PLAI policies

SMS program & opt-in

Public documentation of how PLAI collects SMS consent, what texts we send, and how to opt out. Use this page and the live signup form when reviewing the PLAI A2P messaging campaign.

Effective September 15, 2026

Program overview

PLAI (operated by Mahy Group LLC) sends transactional / service SMS about game and team updates — for example a team’s game going live, a final score with a link to the recap, a schedule change, or an account notice tied to something the user did in PLAI.

Updates only. PLAI does not send promotional blasts, and never texts purchased or rented lists. Brand name in messages: PLAI. Message frequency varies with the user’s team schedule. Message and data rates may apply. Reply STOP to opt out, HELP for help, or START to resubscribe after opting out.

How users opt in (Call to Action)

End users opt in on the PLAI website while creating an account. Opt-in is voluntary and is not required to finish signup. The consumer path is https://plai.life/signup.

  1. Open Create account from the PLAI sign-in page or the marketing site.
  2. Enter first name, last name, email, mobile phone number, and a password twice.
  3. Read the messaging disclosure under the phone field (quoted below) and open the linked Terms and Privacy Policy if desired.
  4. Optionally check the unchecked-by-default SMS consent checkbox. Checking it is voluntary — the account is created either way. If it is left unchecked, PLAI sends no SMS and uses email instead.
  5. Submit the form to create the account, then sign in.

Users may also add or change a mobile number later in Account after signing in. That screen shows the same disclosure and the same optional unchecked checkbox; saving a number does not require checking the box.

Exact consent language shown to users

By providing your mobile number and checking the optional box below, you agree to receive SMS messages from PLAI with account, team, and game updates — for example a game going live, a final score or recap, a schedule change, or an account notice. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You may create an account and use PLAI without checking this box; we will contact you by email instead.

Links shown next to that disclosure: Terms of Service and Privacy Policy (SMS details at https://plai.life/privacy#sms).

Checkbox label (unchecked by default): I agree to receive recurring SMS messages from PLAI with account, team, and game updates — for example a game going live, a final score or recap, a schedule change, or an account notice. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is optional and is not a condition of creating an account or of purchase.

Live consent UI preview

The control below is the same component that appears under the mobile phone field on PLAI Create account. The checkbox starts unchecked and is optional — the live form submits without it.

Text messages (optional)

By providing your mobile number and checking the optional box below, you agree to receive SMS messages from PLAI with account, team, and game updates — for example a game going live, a final score or recap, a schedule change, or an account notice. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You may create an account and use PLAI without checking this box; we will contact you by email instead. Terms of Service · Privacy Policy Checking this box is optional. You can create your account without it. If you leave it unchecked, we will use email instead of texts.

Review the live form (no login required to view): https://plai.life/signup.

Example message types

  • Game update: a team's game is starting or has gone live
  • Game update: final score and a link to the recap
  • Team update: a schedule change, or a coach/staff join request was approved
  • Account notice tied to something you did in PLAI
  • HELP reply: program description, Msg&data rates, STOP, and support contact
  • STOP reply: confirms unsubscribe; START resubscribes

Opt out & help

  • Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) to any PLAI SMS to unsubscribe.
  • Reply HELP for assistance, or email support@plai.life.
  • Reply START to resubscribe after opting out.
  • You can also clear your phone number in Account, which stops PLAI texts.

Campaign description (for carrier registration)

Copy the following into the campaign “Campaign description” field. It names the registered legal entity, the PLAI website, and the same customer-care use case as the live site.

PLAI (operated by Mahy Group LLC; website https://plai.life) sends transactional SMS with account, team, and game updates — a game going live, a final score or recap, a schedule change, or an account notice. Messages go only to coaches, team staff, and parents/guardians who entered a mobile number and opted in by checking an optional, unchecked-by-default SMS consent box at https://plai.life/signup. Checking the box is voluntary and is not required to create an account, coach a team, watch a game, or complete a purchase. If the box is left unchecked, PLAI sends no SMS and uses email instead. PLAI sends updates only — no marketing blasts, and never to purchased or rented lists. Message frequency varies with each team's game schedule. Message and data rates may apply. Reply STOP to opt out; reply HELP for help.

Message Flow text (for carrier registration)

Copy the following into the campaign “How do end-users consent to receive messages?” / Message Flow field.

PLAI is operated by Mahy Group LLC. The public website is https://plai.life. End users opt in on the PLAI website while creating an account at https://plai.life/signup. The user enters first name, last name, email, mobile phone number, and a password. Directly below the phone field, PLAI displays this disclosure: "By providing your mobile number and checking the optional box below, you agree to receive SMS messages from PLAI with account, team, and game updates — for example a game going live, a final score or recap, a schedule change, or an account notice. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You may create an account and use PLAI without checking this box; we will contact you by email instead." Links to Terms of Service (https://plai.life/terms) and Privacy Policy (https://plai.life/privacy) appear next to the phone field. The user may optionally check an unchecked-by-default consent checkbox labeled: "I agree to receive recurring SMS messages from PLAI with account, team, and game updates — for example a game going live, a final score or recap, a schedule change, or an account notice. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is optional and is not a condition of creating an account or of purchase." Checking the box is voluntary. Account creation completes whether or not the box is checked. PLAI sends SMS only if the box is checked; otherwise it contacts the user by email. Users may add or change a mobile number later at https://plai.life/account, where the same disclosure, Terms/Privacy links, and optional unchecked checkbox are shown; saving a number does not require checking the box. Opt-in details and a screenshot of the live control are published at https://plai.life/sms. Messages are transactional service texts carrying account, team, and game updates — a game going live, a final score or recap, a schedule change, or an account notice. Reply STOP to cancel, HELP for help, START to resubscribe.

These pages are written for coaches, families, and athletes using PLAI. They are not a substitute for advice from a lawyer. PLAI is operated by Mahy Group LLC.